Disneyland Paris has always been committed to protecting the environment and has made raising awareness among all generations a top priority. For the third consecutive year, Europe’s leading tourist destination has joined forces with the non-profit organization Ecovidrio, who are responsible for recycling glass packaging in Spain.
As part of World Recycling Day, 127 igloos bearing the images of famous Disney characters were installed for a month in 31 Spanish cities in mid-May, with the aim of raising awareness of waste recycling in a fun and original way. As proof of the initiative’s success, an impressive replica of Sleeping Beauty Castle, 4 metres high and made from 300 kilograms of recycled glass, was installed at the beginning of June in the town of Boadilla del Monte, located west of Madrid.
“We have been working together with Disneyland Paris for three years now. At the heart of both companies is the awareness and mobilization of young people, children, and families to build a better world together. That is visible every time we take to the streets with these fun recycling locations. We hope that they have great impact and are well remembered by the families who participate,” said Borja Martiarena, Marketing Director of Ecovidrio.
On behalf of Disneyland Paris, Kate Boyle, VP Sales & Distribution declared “Disneyland Paris’s commitment to the environment is a tradition in our company, which began with Walt Disney himself and which we continue to grow every day. We are very excited to collaborate for the third consecutive year on this project. It is a very significant year for us, as we are celebrating the 30th Anniversary of Disneyland Paris, so we wanted the 2022 campaign to be even more special and magical. Miniature versions of the Disney Character recycling locations are also being sold, with all proceeds going to the Aladina Foundation projects.”