In the midst of celebrating its 30th Anniversary, Disneyland Paris has chosen Beyond Meat® as its Official Plant-Based Meat Partner across the entire resort, including both theme parks, Disney Village and Disney Hotels to be enjoyed by guests from France, Europe and around the world.
Disneyland Paris’ guests can enjoy a range of delicious menu items made using Beyond Meat’s portfolio of plant-based meat products which have a similar taste and texture to animal meat. Beyond Meat’s tasty product range – including the iconic Beyond Burger®, Beyond Sausage® and Beyond Meatballs®- will be used by the resort’s chefs to develop a vegetarian option for every meal – from breakfast in Disney Hotels to lunch and dinner in the resort’s quick service and table service restaurants. This marks a strategic partnership that follows the latest consumption trends for plant-based meat options and further meets guests’ themed dining experience expectations.
Two brands committed to the future
For several years, Disneyland Paris has been actively taking steps to meet major environmental challenges and further its ambition to be an innovative and sustainable tourism destination. Today, the resort reaffirms its commitments by joining forces with Beyond Meat, a leader in plant-based meat, whose mission seeks to positively impact constraints on natural resources and animal welfare. Together, this partnership will respond to the growing need for guests to enjoy more sustainable menu options.
Both Disneyland Paris and Beyond Meat – with commitments to excellence, innovation, and an increasingly sustainable future – are focused on daily actions that can have a positive impact on the world, which is underscored further by this strategic partnership and the opportunities it creates in the future.
“Partnering with Disneyland Paris, a beloved and iconic brand who shares our vision of a better future, is a true milestone for us as we make plant-based meat more accessible throughout Europe,” said Jorg Oostdam, General Manager EMEA, Beyond Meat. “As more consumers gravitate towards flexitarian diets, we’re looking forward to surprising and delighting Disneyland Paris’ guests with our plant-based meat offerings that taste just as great as conventional meat and can help make a positive impact.”
“Disneyland Paris is committed to providing an exceptional Guest experience with magical memories that last a lifetime, and our dining experience is an integral part of that,” said Laure Albouy, Vice President Business Strategy & Integration for Disneyland Paris. “With sustainability as a core priority, we are delighted to partner with Beyond Meat who is pushing the boundaries in the reinvention of food. We’re excited to be offering our guests new food choices and help contribute to a better world.”
In addition to offering guests a variety of high-quality Beyond Meat products across the resort, new combined marketing and retail campaigns will offer a 360-degree experience to consumers throughout Europe, highlighting the tasty new options along with the strength and relevance of this brand association.