In 1965, when Disneyland celebrated its tencennial in California, Walt Disney had the will to create a legacy program named the “Disney Ambassador Program”. Since then, the tradition continues in all Disney Resorts around the world.
Walt Disney was involved in several monumental projects and was overwhelmed with requests for personal appearances and to host special guests. He decided to appoint a spokesperson to serve as the official representative of all Disneyland Cast Members. Tour Guide Julie Reihm was selected by Walt Disney himself to serve as the first official Ambassador. The role proved to be so beneficial, the Disneyland Resort has continued to select Ambassadors ever since. At Walt Disney World, an Ambassador was in place on opening day in 1971, a tradition that has followed with subsequent park openings.
The history and importance of this program embodies Walt Disney’s legacy to share the magic of Disney with the world. For the opening of our resort in 1992, Sabine Marcon was the first Ambassador of Disneyland Paris. Since then, two ambassadors are selected for a two-year program to represent the talent and diversity of our resort Cast Members during public, internal, media or charity events. They also are the godmothers and godfathers of the Disney VoluntEARS.