The 2025 Pieces Jaunes campaign kicks off this Wednesday, January 8, in Bordeaux and will run until February 8. Disneyland Paris is supporting the campaign for the thirty-second year in a row!
Today, Mickey and Minnie were at Bordeaux’s Pellegrin Hospital, bringing moments of happiness to hospitalized children alongside Disney VoluntEARS to launch the campaign.
From now until February 8, several actions will take place at Disneyland Paris. The resort will welcome more than 300 hospitalized children and their families – 500 people total – in early February, and a special limited edition of pins, tote bags and headbands will be available in boutiques. Guests and Cast Members will be invited to donate to the Fondation des Hopitaux, and the coins thrown into the resort’s fountains and attractions will be donated as well.
Since its creation, this emblematic campaign at the beginning of each year with its famous piggy banks and fundraising activities has raised funds to subsidize projects for children hospitalized in public and private non-profit hospitals. Over 36 years, Pièces Jaunes projects have been developed to meet the changing needs and problems encountered by hospitals.
Disneyland Paris’ historic support is in line with the company’s philanthropic engagement to bring moments of happiness to children and families who need it most, especially hospitalized children. Since opening in 1992, more than 350,000 kids have visited the destination, more than 20,000 wishes have been granted for seriously ill children, and more than 40,000 kids have been visited in hospitals. This year’s campaign is an excellent opportunity to continue the tradition!