Disneyland Paris’ commitment to sustainable waste management continues well beyond Marne-la-Vallée, as seen in the latest collaboration between Ecovidrio, a non-profit organisation responsible for glass recycling in Spain, and Europe’s leading tourist destination.
As part of a one-of-a-kind awareness-raising campaign – “Dreams matter more than ever… so does glass recycling!” – themed recycling points bearing the likeness of popular Disney, Marvel and Pixar characters took over the streets of 17 major Spanish cities: Madrid, Bilbao, Málaga, La Coruña, Salamanca, Logroño, Gijón, Castellón, Huelva, Alicante, Tarragona, Gerona, Albacete, Murcia, León, Córdoba and Almería.
“With this initiative, we want to bring the magic of recycling to the young, and not so young, members of the household. At a time when consumption is on the rise during the summer, we must not forget that small gestures such as going to one’s green garbage can every day help a great deal in our fight against climate change,” said Borja Martiarena, Ecovidrio Marketing Director.
From July 13 to August 5 – the best time of the year to spend time outdoors – no less than 120 points were set up with the support of city councils to raise awareness of the importance of glass recycling in a fun way. Of that number, 52 were installed in Madrid, bringing a touch of magic to glass recycling.
“Disney’s commitment to the environment is a tradition in our company, which began with Walt Disney himself and which we continue every day. We are very excited about this project across so many Spanish cities this summer, with the help of Ecovidrio. It is our duty as a leading entertainment company to inspire the entire community, especially children,” said Laure Glatron, General Manager of Disneyland Paris for Spain and Portugal.