Disneyland Paris has chosen SNCF Connect, the all-in-one service for sustainable mobility, as its Official Partner for a 5-year term. Coming together to experience magical moments, promoting and facilitating access to more sustainable means of transport – these are the ambitions of an unprecedented partnership that brings together two strong brands: Disneyland Paris, Europe’s number one tourist destination, and SNCF Connect, France’s leading e-commerce website in the mobility sector…
This five-year agreement makes SNCF Connect an official partner of Disneyland Paris. Its ambition is to offer Disneyland Paris guests an enriched experience, by facilitating access to and booking of a variety of sustainable travel solutions, including short-distance travel within the Paris region (RER, metro, bus, etc.) and long-distance travel from France and Europe (train, coach, rideshare, etc.) via SNCF Connect for French and international customers.
In practical terms, this partnership will enable:
- Disneyland Paris guests to buy and to book transportation tickets in France and Europe as part of their visits and stays. The integration of SNCF Connect into the Disneyland Paris customer experience and digital ecosystem, which is directly accessible by train from many French and European cities in less than three hours, will promote and encourage the resort’s millions of guests to opt for sustainable modes of transportation.
- SNCF Connect in rolling out dedicated sales and marketing campaigns, especially towards family and international customers, linked to Disneyland Paris’ destination. An opportunity to highlight the role SNCF Connect plays in creating shared moments of escape and fun, and to go beyond its functional role as a mobility service to plan short- and long-distance trips, particularly thanks to the sale of several means of transportation: train, public transport, bus, rideshare, etc.
“Helping to facilitate access to a tourist destination like Disneyland Paris through sustainable mobility is one of the major considerations of this partnership. I’m delighted about this upcoming collaboration, which is built on shared values and will reinforce the mission we’ve set ourselves with SNCF Connect: facilitating access to sustainable, shared modes of transportation while making them more desirable. This partnership also demonstrates SNCF Connect’s ambition to expand to a more international audience, particularly in Europe, by bringing a touch of magic to travel planning,” said Julia Etaix, Commercial Director of SNCF Connect & Tech
“I’m really proud to announce this partnership between SNCF Connect and Disneyland Paris, two leaders in their own respective industries. From highlighting SNCF Connect services on our digital ecosystems, to creating co-branded marketing campaigns combining the magic of Disneyland Paris with the service excellence offered by SNCF Connect, our ambition is to extend the magic to our guests’ travel experience, while encouraging them to adopt sustainable transportation solutions,” said Karine Rougale, Director of Strategic Alliances & Partnerships at Disneyland Paris.