On 28 November at 9:30 a.m., Chez Marianne (Souvenirs de Paris) will be inaugurated in Walt Disney Studios Park. This new boutique, inspired by art nouveau with a very Parisian touch, completes the ‘arrondissement’ inspired from the Disney•Pixar movie Ratatouille we have created for our guests. The teams are excited to wrap up their many years of work.
Paris had its iconic attraction, its restaurant, its fountain, and now it has its boutique. The façade is inspired from the department stores we see in the capital. Chez Marianne (Souvenirs de Paris) is the result of a close collaboration between the teams of Walt Disney Imagineering – that worked on the building and its decor – and the Merchandise division – that carried out the functional plans and chose the product lines offered to the guests-.
Collaboration on the facades and the access lasted four years, while that on the store’s strategy lasted two years. Our guests will discover the result of such dedicated work as they enter this very elegant art décor style area.
The program begins with candies and sweets that have hardly been represented in the Walt Disney Studios Park. The boutique will also offer a new line of products in tune with the history of the area and the attraction itself. These Ratatouille based products will join an iconic line of products on the theme of Paris.
Valérie Demont, Senior Manager Location Planning, explains how these decisions were made. “Our choices of lines of products take into account the stories told in our parks, our guests’ demands and finally the market trends by targeting each demographic group.”
The opening of this boutique marks the end of four years of almost permanent collaboration with the creative teams. The Visual Identity teams of the Merchandise division started working on the project from the beginning, when the specifications were being defined. Since then weekly meetings are the rule. “We worked closely together with Walt Disney Imagineering and Euro Disneyland Imagineering on the development of the sales and stock areas, as well as on the logistics. We followed up on the execution plans, the compliance and the production and we finished putting the shelves and shop windows into place just a few days ago”, Christelle de Genestoux, Senior Manager, explains.
Chez Marianne (Souvenirs de Paris) is the last stone in a district renowned for the quality of its atmosphere and its authentic décor. It owed it to its public to be just as demanding, while presenting a story that is coherent with the general design of Place de Rémy. Barbara Wightman, the scenography design specialist at Walt Disney Imagineering, imagined this boutique as being in the past two independent shops whose new owners – simple folk that nevertheless appreciated fine things and rich decorations – merged the two and redecorated it during the Art Nouveau period. The story is buttressed by an architectural style of the same era, with rich wood and glass works, as well as the presence of various authentic accessories combined with pieces created especially for Disneyland Paris.
The curtain call is set for 28 November for the enthusiastic team of Chez Marianne (Souvenirs de Paris). They just finished preparing the boutique. The persons in charge of this beautiful project are impatient: “We all worked together, and many different professions of Disneyland Paris were involved. We are so impatient to see the reactions of our guests!” Barbara confides.