A trip to Disneyland® Paris is an experience unlike any other. To make sure this is true for every guest, every time, Disneyland Paris has made quality a top priority, not just for the attractions, which of course require special attention, but for the entire site. From the parks to the restaurants and hotels, our green spaces and Disney® Village, and even the backstage areas, all the spaces that make up the destination are regularly rethought and remodeled to improve the quality of the guest experience.
Ensuring quality requires strategic investments
When quality is made a strategic priority, regular investments must follow. Between 2009 and 2013, Disneyland Paris dedicated €510 million to park and hotel maintenance and development projects, a 50% increase in the amount invested annually in those areas. Walt Disney Studios® Park alone has opened 8 new attractions since 2006, and no fewer than 11 restaurant kitchens were renovated just last year. The upcoming launch of Ratatouille : L’Aventure Totalement Toquée de Rémy on July 10, which involved creating a restaurant and shop tucked in an authentic Parisian neighborhood, is another prime example of this investment strategy.
The quality of the experience is also apparent in the expertise and engagement of the first people our guests encounter: Disneyland Paris Cast Members. Training is a key component in the company’s HR policy. With more than 300,000 hours of paid training and 4.47% of total payroll invested into it, Disneyland Paris devotes three times more resources to training than the legal minimum.
Innovation and guest feedback
Quality also means constantly reinventing the experience we offer our guests. Our changes are driven by two main factors: innovation and guest feedback. The challenge is to dream up new attractions while renovating and improving the existing ones. Ratatouille: The Adventure, developed exclusively for Disneyland Paris, is a fitting expression of the company’s commitment to ongoing innovation.
But while attractions offer one window into the guest experience at Disneyland Paris, the former extends well beyond them. Our hotels and restaurants are also key factors in a quality stay. According to 300,000 satisfaction surveys conducted in 2013 on dining options and new products and services, our guests have been very satisfied with their experience.
- Satisfaction rates are on the rise across the destination:
- +6% for overall satisfaction compared to the first half of 2013
- +9% for parks since 2009
- +17% for hotels since 2009
- +17 percentage points for Disney’s Davy Crockett Ranch in 2013
- +11 percentage points for Disney’s Sequoia Lodge in 2013
- +8 percentage points for Disney’s Hotel Santa Fe in 2013
- +5 percentage points for overall dining satisfaction since 2012
- Disney Dreams®! recognized by the industry and the public:
- 93% positive feedback
- Voted best show of the year by the International Association of Amusement Parks and Attractions (IAAPA)*
This year, work on a free WiFi network (read more here) and a complete renovation of Disney’s Newport Bay Club and Disney’s Hotel New York are also underway to further improve our guests’ experience and satisfaction.
*In the category “Best Overall Production, Budget of $1,000,001 or More”