“Making dreams come true is a real job”: the Disneyland Paris employer brand

Walt Disney’s words and wisdom live on at Disneyland® Paris. With 500 different jobs, 15,000 employees and 22 years of exceptional service, Disneyland Paris works hard to create unforgettable experiences for 15 million guests each year. And in order to continue to do so, we add new talent to our teams each season, recruiting an average of 8,000 new employees per year.

“You can dream, create, design and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney’s words and wisdom live on at Disneyland® Paris. With 500 different jobs, 15,000 employees and 22 years of exceptional service, Disneyland Paris works hard to create unforgettable experiences for 15 million guests each year. And in order to continue to do so, we add new talent to our teams each season, recruiting an average of 8,000 new employees per year.

“How many kids (or grown-ups!) have dreamed of working in the world of entertainment, magic or tourism? Some have even dreamed of one day working at Disneyland Paris. That is the inspiration for the current Disneyland Paris recruiting campaign, whose tagline makes no bones about it: “Making dreams come true is a real job.”

Come work at the best place on earth

The campaign pictures kids with spunk and ambition to spare, undeterred in their aim to get to Disneyland Paris, telling their parents, “I don’t care! I’ll work there when I grow up!” The cheeky tone sets the campaign apart from traditional recruiting efforts.

A second phase of the campaign was launched in early 2014 inviting applicants to participate in a mega-sized job fair, where 800 candidates were interviewed in two days. The ads featured actual Cast Members reminiscing about their real-life childhood dreams of coming to work at Disneyland Paris.

Rolled out in both print and digital media, the two-part campaign has one overarching goal: attracting the best talent to continue improving the guest experience and the quality of service, day after day.

The responsibility of making memories

Working at Disneyland Paris comes with the responsibility of making the memorable moments we promise our guests. “To make dreams come true for our guests, each employee has to want to play a part in that dream they came here to find,” says Daniel Dreux, Vice President for Human Resources at Disneyland Paris. “We have to strive to ensure that this perspective is lived and breathed by every person in the company. It’s a company-wide effort, and every employee should identify with it.”

Service excellence and promotion of talent are the key philosophies of the Disneyland Paris employer brand and the foundation of our HR policy. And this policy was rewarded when Disneyland Paris was chosen by business school students in 2014 as one of their top potential employers (2014 Student Survey, Universum France).