At Disneyland Paris, we’re a company too!
When you think of Disneyland® Paris, you probably think of the experience of visiting our theme parks. But behind that experience is a multi-faceted, people-oriented company of 15,000 employees, all working together to make Disneyland Paris the place where dreams come true every day! Let Disneyland Paris News introduce you to Disneyland Paris the Company using a few keywords that define its activities and guide its strategy over the long term.
THE KEYWORDS OF DISNEYLAND PARIS
The story of Disneyland Paris is founded on a major economic partnership between the French State and Disneyland Paris more than 20 years ago. Since its inception the partnership has generated €50 billion of added value for the French economy.
The largest single-site employer in France, Disneyland Paris has become one of the key figures of the French economy in a matter of years. The government bet on the long-term value of the partnership—and won. From the start, development of the eastern half of the Ile-de-France region–which it has actively participated to -has been a priority for Disneyland Paris. To date, 70% of the company’s contracts have been signed with regional businesses; the Val d’Europe population has been multiplied by five and counts 28,000 inhabitants for 25,000 jobs and 2,300 companies and establishments. As a direct result of this shift, Chessy—one of the five towns making up the Val d’Europe district, where Disneyland Park and Walt Disney Studios Park are located—has become the third most popular city in France for tourists after Paris and Nice, according to Hotels.com!
Job creation has always been a pillar of Disneyland Paris’s development strategy, regardless of the economic environment.
The company will continue to be a key driver in the labor market, and in 2014 will sign 8,000 contracts. Over the past 20 years, Disneyland Paris has directly and indirectly generated 55,000 jobs, and in the next 25 years, the potential pool of jobs is expected to be somewhere between 70,000 and 100,000. This means that 10% of the jobs created by the private sector in the Seine-et-Marne department and 1% of those created in the Île-de-France region are directly tied to Disneyland Paris. But we don’t just hire people. Management and career advancement are also priorities, and some of the keys to our success. We strive for internal promotion, job stability, diversity and an ongoing investment in training. With more than 300,000 hours of training and 4.47% of the group’s payroll devoted to it, Disneyland Paris far exceeds the minimums required by law.
Whether we’re maintaining and renovating our parks, recruiting and training talent or innovating and inventing, Disneyland Paris invests every day to continue to surprise and delight our guests. Between 2009 and 2013, the company invested €510 million in maintenance and development projects for the parks and hotels.
Walt Disney Studios Park alone has opened 8 new attractions since 2006, and 11 kitchens have been renovated. For the 20th Anniversary of Disneyland Paris, we poured resources into creating Disney Dreams®!, a spectacular light show that plays 365 days a year. The show received an award from the tourism industry in 2012 and became a guest favorite in 2013 with a 92% satisfaction rate. In 2014, Ratatouille: l’Aventure Totalement Toquée de Rémy will be the symbol that embodies this dynamic investment policy. After five years of intricate construction work and 4,000 people contributing to it (80% of them from French businesses), the new attraction is not only a paragon of technological innovation but also a project that has stimulated the local economy and showcases the craftsmanship of French and European artisans. Another area where the company invests constantly is in recruiting talent and developing our human resources. Permanent employees make up 86% of the workforce, and 89% of those individuals are on full-time contracts. Some 60% of Disneyland Paris employees have worked here for at least five years and 10% have actually been here since we opened. Salaries rose an average of 7.5% between 2010 and 2012. Last but not least, Disneyland Paris dedicates three times as many resources as required by law.
Every visit to Disneyland Paris should be extraordinary. That’s why we consider innovation a strategic driver of our business.
The magic of Disney has an incredibly rich heritage, but in order to bring stories and characters to life, design amazing sets and create unforgettable moments we must constantly engage the collective creative resources of the entire group. This is the primary vocation of Walt Disney Imagineering, the historic division devoted to researching and developing new attractions, composed of 1,000 engineers and 140 disciplines. Over the years, the marriage of human imagination and technological excellence has given rise to iconic attractions. But as much as guests want to experience these attractions over and over again, they also come to be excited and thrilled by new ones. The year 2014 will be marked by the launch of the much-anticipated Ratatouille: l’Aventure Totalement Toquée de Rémy. Exclusive to Disneyland Paris, the new attraction will offer a whole new experience for the senses. Its design uses state-of-the-art technology and required the skills of a whole range of experts, from engineers to computer programmers, researchers, A/V specialists and more.
The word “talent” has a special meaning for Disneyland Paris. Indeed, the company owes its success to its ability to find and develop a variety of talents. Disneyland Paris is first and foremost a group of men and women who work together to create exceptional, memorable experiences for every guest.
Because making dreams come true is a real job! In fact, it’s even more than that: it’s an expertise that cuts across disciplines and covers a vast array of professional activities. There are no fewer than 500 different roles in our company, making it an incredible collection of talents—artistic, culinary, musical, athletic, community-building and more. Proud of this wealth of human capital, Disneyland Paris’s human resources policy is based on strong commitments to gender equality, the hiring of older workers, recent graduates and people with disabilities, and reinsertion opportunities for the long-term unemployed. Our many initiatives in this area work together to create a whole that is greater than the sum of its parts. The people who work at Disneyland Paris are and will always be a foundation of our success.
Diversity is a pillar of Disneyland Paris culture. With 15,000 employees representing 100 different nationalities, the company lives and breathes diversity.
In fact, we consider our diversity a key performance driver, a vehicle for creativity and progress on a daily basis. It is both a core value here and a policy that is felt at every level of the organization. In 2013, Disneyland Paris signed its fourth agreement promoting gender equality in the workplace and equal pay for men and women. Women make up almost half of our workforce and 51% of the employees promoted in 2013. The proportion of women in management positions has doubled since 2006. In 2010 Disneyland Paris developed a plan to promote the recruitment of older workers, aiming to hire 60 employees over the age of 50 in three years. The company is also particularly attentive to and engaged in the integration of workers with disabilities. With more than 600 such employees already, the group has set concrete hiring, training and support objectives for differently abled individuals. Disneyland Paris signed an eighth agreement in January 2014 to recruit at least 120 people with disabilities over the next 5 years for all types of contract and all types of job.
From the beginning, Disneyland Paris has been committed to our community. One of the ways we show this commitment is by helping children and the disadvantaged. Since the destination opened in 1992, no fewer than 12,000 parents and children have been invited to the park as part of this commitment.
And none of it could be done without our employees’ engagement through the Disney VoluntEARS program. The program encourages staff to devote a portion of their time to volunteer activities supported by the group. Each year 8,000 volunteer hours are donated to these charitable programs, with more than 1,000 of the activities supporting children. Disneyland Paris’s corporate citizenship is also expressed in the group’s commitment to preserving the environment and establishing itself as the industry standard in the area of sustainable development. For example, since 2006 the group has been committed to using renewable energy sources for 15% of the electricity it requires for its internal operations in order to reduce its consumption by 10%. It also recycles 40% of its waste each year. Disneyland Paris is also expanding into ecotourism. The forthcoming destination Villages Nature, created in partnership with Pierre & Vacances-Center Parcs, will serve as a proving ground for sustainable tourism.
The word “Paris” is an integral part of the identity and culture of Disneyland Paris. Close in more ways than one to the most beautiful city in the world, in 20 years Disneyland Paris has become the number one tourist destination in Europe.
The tally of visits since it opened its doors in 1992 is over 275 million. And one-third of guests also visit Paris during their stay here. In 2012 alone, the destination attracted 15 million visits, as many as the Louvre (8.4 million) and the Eiffel Tower (6.6 million) combined! Disneyland Paris is the only actor in the tourist industry to attract so many European visitors to a single site, with about 50% of attendance coming from France and 50% from abroad, primarily from Britain, Belgium, the Netherlands, Spain and Italy. With two theme parks, more than 8,000 guestrooms and tourist residence apartments, two convention centers and 115 restaurants and shops, Disneyland Paris has become not only an expert in and driver of French tourism but also a smash hit in the French tourism market. And 2014 marks a new phase in this special connection with Paris. Ratatouille: l’Aventure Totalemetn Toquée de Rémy has been conceived as a cultural, sensory and emotional homage to the City of Light and its je ne sais quoi.
At Disneyland Paris, Nature is both a source of inspiration and the setting for the unforgettable experience we offer our guests. With more than 35,000 trees and 400,000 shrubs, Disneyland Paris is also a gigantic garden. And like any garden, it deserves to be cared for as responsibly and sustainably as possible, while continuing to wow young and old with amazing original designs. As the seasons change, our 130-member gardening team flexes its creative muscles and employs every trick in the trade to create an enchanting backdrop and charming characters using floral designs unlike anything else in the world. Disneyland Paris also works constantly to reduce the ecological footprint of the resort in order to continue to offer quality entertainment in a sustainable, protected environment. This is the commitment that guides the design and execution of the parks’ renovation and development. The resort includes more than 29 facilities subject to environmental protection measures, which activities are specially watched for, and its own water treatment facility, allowing less use of drinking water in the green areas irrigation