“Making dreams come true is a real job”. Disneyland® Paris developed its recruitment and employer brand campaigns on this theme since the beginning of 2013. As a new campaign is being launched, we decided to take a look at the Cast Members, the employees who give life to the magic to of the destination every day.
A major employer in the Île-de-France region, in France and in Europe
Disneyland Paris represents 8000 recruitments a year, throughout Europe and all along the year; 500 jobs as different from one another as they are complementary, some of which the public knows little or nothing about. All this makes the destination the number one single-site employer in France. “Making dreams come true is a real job” means giving value to all the professions and all the know-hows the company wants the public to discover: the engineers who designed Ratatouille : l’Attraction, the landscape artists who use their creativity to offer guests the most beautiful floral sculptures possible, the technical services who ensure the maintenance and safety of the attractions, as well as all the other Cast Members who work throughout the parks, hotels and restaurants and who turn each visit into an exceptional moment.
An original campaign that sheds light on the employees
The company’s employees are the best spokespersons regarding the diversity and the wealth of jobs at Disneyland Paris. That is precisely why they are put on the forefront of this new campaign. Cast Members were thus invited for a whole day of photo shootings aimed at recreating their work environment. The 3-D photos are as realistic as possible, and are meant to present to the future candidates a vision that most resembles the positions they could apply for. The results show it: except for the guests and the children, all the participants to the campaign are employees at the destination.
A search for diverse and varied profiles
Aside from the figures – 8000 recruitments targeted this year, again-, Disneyland Paris is also unique in the variety of profiles it looks for. Open-end (CDI) and closed-end (CDD) work contracts, as well as internships, work-study contracts and professionalization contracts are offered. The guests come from all over the world therefore the recruitment is without borders as well. The campaign aims at recruiting future colleagues from all over France and Europe. The skills sought are just as varied, and the future recruitments will concern–almost-all professions. Technicians, cooks, analysts, marketing specialists, work with the guests or backstage: the possibilities to join this unique company are boundless.
Discover the making-of here-under, and find all the job offers at Disneyland Paris by clicking here.