Disneyland Paris is aware of this risk and has led various campaigns to promote road safety for its employees. In October 2015, in partnership with the préfecture of Seine-et-Marne, Disneyland Paris organised an interactive day in its backstage area dedicated to road safety. The objective was to share the right behaviour and good reflexes one should have on the road.
A few months earlier, in May, an in-house contest had been run of posters and slogans on the theme of road safety. A great number of employees, very committed to road safety, took part in this contest.
On 11 October 2016, in line with this initiative, Disneyland Paris signed the National Initiative from Companies in favour of road safety launched by the French Ministry of the Interior.
Ms. Myriam El Khomri, Minister of Labour, of Employment, of Professional training and of Labour Relations and Bernard Cazeneuve, Minister of the Interior, were present as 21 companies, among which Disneyland Paris, publically announced their seven commitments in favour of safety for their employees when on the road for professional reasons. Their manifesto was published on 12 October 2016, in the daily national, economic and regional press.
This campaign has two objectives: one, to bring the theme of road safety back to the forefront of public debate, and two, promote the sharing of good driving habits learned within a professional context.
This initiative is made up of seven concrete commitments:
- We avoid telephone conversations while driving except in cases of emergency
- We will not tolerate driving under the influence
- We require the use of seatbelts
- We will not accept driving over the speed limit
- We will include breaks in our journey time calculations
- We will promote road safety training programmes
- We will encourage motorcycle and scooter drivers to wear better protection
We believe this National Initiative will incite other companies to commit to the prevention of road risks and in favour of employee safety.