In 1987, an Agreement was signed between the French state and The Walt Disney Company to develop a new tourist destination in the Paris region. The event was an exciting moment, full of hope, but also brought real commitments for the development of the Île-de-France region. Some 30 years later, SETEC’s study which covers results on the local, national, and European scales, proves that the resort has met the challenge of contributing to the economy and the job market.
Since its opening in 1992, Disneyland Paris has become the Europe’s number one tourist destination, with over 320 million visits – half of which come from beyond France, primarily from Europe. Thanks to its infrastructure and a solid tourism ecosystem, Disneyland Paris has already generated €68 billion in added value to the French economy, and represents 6.2% of France’s tourism income.
Thanks to Disneyland Paris, the Seine-et-Marne area of Île-de-France has blossomed. At the heart of its ecosystem is the Marne-la-Vallée–Chessy train station, which is the biggest TGV hub in France, serving 54 European and international cities daily, as well as the Disney hotel zone, the 5th largest in France, with 7 Disney hotels including the second largest in Europe, Disney’s Newport Bay Club®. The resort contributes more broadly to the attractiveness and reputation of France itself. According to SETEC, 52% of international guests to the resort also visit Paris and its iconic landmarks.
In terms of job creation, Disneyland Paris is today the largest single-site employer in France with 15,000 employees, generating 56,000 direct, indirect and induced jobs each year.
Beyond its exceptional recruitment strategy, the resort is committed to providing quality jobs (close to 85% of employees are on permanent contracts) and advantageous working conditions (73% of Cast Members live nearby, in Seine-et-Marne), and drives forward policies focused on education and training (over 400,000 training/education hours dedicated to Cast Members each year), prioritising internal promotions.
Every day, 100 nationalities, 20 spoken languages, and 500 career roles bring Disneyland Paris to life. These 500 career roles contribute to the diversity of jobs in the area, and require the integration of a variety of different profiles. This dynamic recruitment policy produces a virtuous circle for the tourism industry. For every job created at Disneyland Paris, 3 jobs are created elsewhere in France, particularly in hotels, restaurants, and other nearby services.
The company has built a network of 3,000 suppliers in France and abroad, through which it has spent €13.7 billion in purchases, 82.3% of which took place in France.
Disneyland Paris is therefore a good model of collaboration between the government and private companies.