Ever since opening in 1992, Disneyland® Paris has designated Ambassadors to two-year assignments to represent Europe’s top tourist destination before the public and the media, and to serve as liaisons between their fellow Cast Members and the company’s management. From charity work to public and internal events, they embody the heritage of Disneyland Paris and are at the heart of the company’s social commitment. With the final round of the 2015-2017 Ambassadors selection underway, let’s take a closer look at their role and their mission.
An idea from the mind of Walt Disney himself
In 1964, Walt Disney was juggling a rush of inquiries following the New York World’s Fair, a coalescing Project X (which would later become Walt Disney World) and the upcoming celebration of the tenth anniversary of Disneyland Park in California. It was time to find someone—the right someone—who could represent him. On the advice of then-Director of Marketing for Disneyland Jack Lindquist, Walt Disney created a selection process aiming to identify one employee who would serve as a spokesperson for the company at various events. The first Disneyland Ambassador, Julie Reihm, was chosen in this way and the program has been an integral part of each Disney destination the world over ever since. At selection time Disney parks receive hundreds of applications from employees of all nationalities and all positions, all eager to represent the destination and be the voice of the company and its partners. The results of this intense selection process are eagerly awaited and continue the long tradition of diversity that extends to every Disney park around the world.
The three core missions of Disneyland Paris Ambassadors: Promote, represent and share
Newly designated Ambassadors begin a two-year assignment during which they learn about and share with others the wealth and diversity of Disney talent, take part in Disney VoluntEARS events as their official sponsors and represent the destination at public events both in France and abroad. Ambassadors are the key point of contact for all of Disneyland Paris’ audiences both internal and external, including partners, the press, non-profits, guests, fans and fellow Cast Members. For Jonathan Rabeute, a Disneyland Paris Ambassador for the past two years who is ready to pass the torch, “It’s a one-of-a-kind opportunity. Disney VoluntEARS always impress me with the professionalism they show toward children and families even when they’re not ‘on the clock.’ It is a huge honor to represent them.”
The next Ambassadors will be revealed on October 3
Finalists Sonia Demay, Romina Grochow, Anthony Houdinet and Rut Sospedra have two weeks to prepare to convince the final jury that they have what it takes to be the destination’s next spokesperson and take up the banner of a program that marking its 50th anniversary this year. Join us as we announce the winners on October 3. Keep posted on Disneyland® Paris Ambassadors news on the Facebook page