Disneyland Paris has been an engine in driving economic and social changes in France and in Europe for the last 25 years. This contribution is visible first of all in the company’s employer approach, as the group actually employs over 15, 000 persons and generates 41, 000 indirect jobs in France. For the first time, Disneyland Paris unveils this aspect of its role through a corporate campaign shown on television the day of the anniversary of the opening of the Disneyland Park on 12 April 2017, as well as in daily newspapers and magazines.
The BETC Corporate agency developed this campaign with Disneyland Paris to pay a tribute to the men and women who have contributed to the magic of the destination over the last 25 years, as employees or suppliers.
Through this unique campaign, Disneyland Paris is celebrating 25 years of contribution to the French economy, a strong symbol of the company’s foothold in France’s economic landscape over the last 25 years, and for a long time to come.