Yamanashi, Japan (September 4, 2018) – Citizen and The Walt Disney Company today announced that Citizen will be the Official Timepiece of Disneyland Paris in Marne-la-Vallée, France.
With this new relationship, Citizen becomes a notable element in this world-class Disney vacation destination and Disney becomes associated with a globally recognized name in precision timekeeping.
As part of the long-term promotional alliance, the Citizen logo will be displayed on select attraction FASTPASS clocks located throughout Disneyland Park and Walt Disney Studios Park. Additionally, Citizen will be featured as the presenting sponsor of the Times Guides that share times for daily events and entertainment throughout Disneyland Paris.
“Citizen is a distinguished timepiece company that promotes excellence and creativity,” said Natacha Rafalski, Vice President Business Strategy & Chief Financial Officer of Disneyland Paris. “We’re very excited to share this exceptional brand with our guests at Disneyland Paris.”
This global expansion of the Citizen and Disney alliance follows a recent announcement where Citizen was named the Official Timepiece of Disneyland Resort in Anaheim, California and Walt Disney World Resort in Lake Buena Vista, Florida. That agreement also provides Citizen with worldwide music licensing opportunities from Disney Music Group, sponsorship of the Disney On Classic concert series in Japan and for 2018, sponsorship of Marvel Minute and other digital content on Marvel.com that is in development at Marvel New Media’s Creative Space.
In addition to becoming the Official Timepiece at Disneyland Resort, Walt Disney World Resort and Disneyland Paris, Citizen will become the Official Timepiece of Hong Kong Disneyland Resort, on Lantau Island, Hong Kong, China, and Shanghai Disney Resort in Pudong New District, Shanghai, China.
“Citizen and Disney are world renowned brands that each creates magic through dedication to detail and quality,” said Toshio Tokura, President and Chief Executive Officer of Citizen Watch Co Ltd. “A global alliance between these two time-tested companies makes all the sense in the world.”
About Citizen Watch
CITIZEN WATCH, marking its 100th anniversary in 2018, is a true manufacture d’horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 130 countries around the world. Since its founding in 1918, CITIZEN have held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches, such as our proprietary light-powered Eco-Drive technology and state-of-the-art satellite-synchronised timekeeping.
About Disneyland Paris®
As the number one tourist destination in Europe, Disneyland Paris is a multi-day resort offering two world-class theme parks, seven themed Disney hotels, a 27-hole golf course, the Disney Village entertainment complex, and Europe’s largest integrated corporate events venue.