The world of corporate event planning is changing. To stand out in this shifting market, Disney Business Solutions (formerly Business Solutions Disneyland Paris) has updated its brand strategy. Today, emotion is at the heart of its identity and values.
With its new name, Disney Business Solutions has reclaimed its Disney DNA while keeping the line “a division of Disneyland Paris.” This new identity also includes a new logo, which is more modern and inviting with rounded edges and raspberry colour. Just like the attractions and spectacles of Disneyland Paris, Disney Business Solutions is committed to surprising its guests by offering more than just an event experience. It offers unforgettable emotions.
The department wishes to develop around four key values that are extensions of the safety, courtesy, show and efficiency keys well-known within Disneyland Paris:
- Serenity: a comprehensive and immersive experience,
- Caring: a commitment to high-quality service,
- Creativity: diverse and experienced teams working together,
- Efficiency: events that make an impact.
The goals of Disneyland Business Solutions are also related to its commitment to digital innovation, such as through the immersive 3D event experiences it offers. In the future, themed evening events and infrastructure modernization will also seek to give participants an even greater experience.
“Our vision is innovative, as we believe that the success of an event is based on the emotions it creates.” In his speech on Tuesday June 28th, Nicolas Dupeux, director of Disney Business Solutions, confirmed his convictions that emotions are the key to unforgettable events.